Green Low Price

This Element is an excerpt from Outsmart!: How to Do What Your Competitors Can-t (ISBN: 9780132357777) by Jim Champy. Available in print and digital formats.

Jim Champy shows how to reignite business growth by changing your business’s frame of reference, expanding its identity, and competing on a newer, larger playing field.

Jeffrey Housenbold became CEO of Shutterfly in January 2005. Within two years, Housenbold had turned Shutterfly into something much bigger and smarter than an online photofinisher: He&’d turned it into an Internet-based social-expression and personal-publishing service that helps consumers “share life’s joys, stay connected, and preserve memories.”