Green Low Price

• AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google’s $6 billion in annual revenues
• This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
• Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
• Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author’s software

Discover which keywords attract customers and make money

Use your $25 Google AdWords credit to start boosting your bottom line today!

What’s the good word? It’s AdWords, the marketing solution that helps turn clicks into cash by attracting the right visitors to your Web site. This book shows how to find the best search terms to help build your business, as well as how to research your market, build a direct marketing strategy, analyze ad success, and turn a tidy profit.

• Activate and manage an AdWords account

• Determine your market’s profitability

• Write and test your ads

• Measure ad results

• Choose the perfect keywords

• Keep your customers happy

A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.

Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.

• A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
• Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
• Reviews new, free tools included in AdWords as well as new and improved third-party tools
• Includes an in-depth explanation of Google’s free Web site testing and optimization tool: Website Optimizer
• Includes a Google AdWords gift card worth $25 (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!

Boost your bottom line with your $25 Google AdWords credit — see inside

Google AdWords lets you create ads that appear beside search results specifically related to your business — and you can set your own budget. Here’s how to use AdWords and get the most from the newest tools, including the exciting Website Optimizer. And along with all this great advice, you get a gift card worth $25 on your first AdWords campaign!

• See what’s new — explore the changes in the AdWords interface, new free tools, and enhanced third-party tools

• Optimize — see how the Website Optimizer works and how to effectively test landing page elements, order forms, and other aspects of your site

• Economize — use conversion tracking to keep your costs low

• What’s best — benefit from best practices in split testing, opt-in landing page structure, and ad group structure

• Discover what works — learn from case studies where readers of the first edition share their experience and techniques they’ve used

Open the book and find:

• How to turn clicks into cash

• Secrets for writing ads that attract clicks

• How you control what your campaign costs

• Why you want to discourage some people from clicking

• Tips for choosing keywords that work

• How Google Analytics can help you increase sales

• Ways to identify your market

• Your Google AdWords gift card worth $25!

Visit the companion Web site at www.dummies.com/go/adwords2e for additional tips and tricks to help you make the most of the latest developments in Google AdWords

“Every executive who is really committed to being proactive in managing their career should start with this networking book.” — Exective Insider Newsletter: ExecuNet

“Follow these tips and the people you talk to should be able to see the big picture of who you are and what you can contribute.”

Workplace 911, national workplace columnist Bob Rosner

Everything you need to set up and maintain large or small networks

Barrie Sosinsky

Networking Bible

Create a secure network for home or enterprise

Learn basic building blocks and standards

Set up for broadcasting, streaming, and more

The book you need to succeed!

Your A-Z guide to networking essentials

Whether you’re setting up a global infrastructure or just networking two computers at home, understanding of every part of the process is crucial to the ultimate success of your system. This comprehensive book is your complete, step-by-step guide to networking—from different architectures and hardware to security, diagnostics, Web services, and much more. Packed with practical, professional techniques and the very latest information, this is the go-to resource you need to succeed.

• Demystify the basics: network stacks, bus architectures, mapping, and bandwidth

• Get up to speed on servers, interfaces, routers, and other necessary hardware

• Explore LANs, WANs, Wi-Fi, TCP/IP, and other types of networks

• Set up domains, directory services, file services, caching, and mail protocols

• Enable broadcasting, multicasting, and streaming media

• Deploy VPNs, firewalls, encryption, and other security methods

• Perform diagnostics and troubleshoot your systems

Barrie Sosinsky, PhD is Chief Analyst and Founder of the Sosinsky Group, a consulting group focusing on network system design, database design, and application development and testing. He has written or contributed to over 35 technical books and 500 articles and is the founding editor of Storage Update newsletter.

Jeff Housenbold of Shutterfly.com–a leading online digital photo print service–and Dave Johnson, best-selling digital photography author, have written the ideal how-to book for anyone looking to take great digital photos. They cover the basics of how digital cameras work and offer easy-to-follow guidance and general photography tips–from composition and lighting to shooting action shots and getting compelling close-up images. The book covers:

• Image editing, including cropping and resizing
• Adding text, objects, and special effects
• Getting quality prints from an online service or a home printer
• Creating greeting cards, calendars, stickers, posters, and more

Capture and print high-quality digital photos

In this step-by-step guide, Jeffrey Housenbold, CEO of Shutterfly, and Dave Johnson, an award-winning photographer, show you how to take great photos with your digital camera. First, you’ll learn the essentials of photography–from composition and lighting to shooting action shots and compelling close-ups. Then, you’ll find out how to edit, enhance and organize your images, get film-quality prints, and share your pictures with loved ones. The book also includes fun projects, such as creating your own greeting cards and wrapping paper, turning photos into jigsaw puzzles, designing a photo calendar, and more.

• Get the most out of your digital camera
• Master the rules of composition to take compelling shots
• Discover professional tips on exposure and lighting to get the best pictures possible
• Share your pictures with friends and family
• Get professional photographs from Shutterfly or make prints at home
• Capture sharp close-ups and exciting action shots with ease
• Learn how to view, organize, and store your pictures efficiently
• Get expert advice on editing, cropping, and correcting images
• Remove red eye, fix focus problems, eliminate distracting objects, and more

Includes 8-page color insert featuring hands-on projects

Jeffrey Housenbold is President and CEO of Shutterfly, Inc. Dave Johnson is an award-winning photographer and the best-selling author of several books, including How to Do Everything with Your Digital Camera.